In 1945, returning World War II veteran Phillip Sollomi opened a family-style chicken restaurant in Kansas City, Missouri. “The Wish-Bone®” was open for business.
A recipe for success
The restaurant was an immediate success, but it was in 1948 that the Wish-Bone found its true calling. That year Phil debuted his mother’s then-little-known salad dressing from a recipe brought from her native Sicily.
Customers fell in love right there.
As demand grew, Phil began mixing the dressing in a 50-gallon drum, bottling it up as fast as they could pour it. But not before his mother would slap on its unmistakable label: “The Kansas City Wish-Bone® Famous Italian-Style Dressing.”
Never far from home
Word of Wish-Bone® Italian spread throughout the heartland. And in 1957, Phil sold the business to Lipton. But his family’s tradition of authentic ingredients and exceptional flavor remains alive as ever.
1950 The Wish-Bone ® restaurant opens in Kansas City with Italian Dressing as one of their specialties
1958 TJ Lipton purchases the Wish-Bone ® business from Phil Sollomi
1960s The Wish-Bone ® brand expands geographically
1970 Wish-Bone ® Salad Dressing becomes the #1 brand of Italian dressing – a position it has maintained ever since
1980s Wish-Bone ® Lite line introduced
1995 Wish-Bone ® Salad Dressing begins using the “World’s Most Colorful Taste” tagline
1998 The “Marinating 1-2-3″ television campaign is launched
1999 The Vinaigrettes line is launched nationally
2000 The Just 2 Good! ® line of products is launched
2002 Dressing & Marinade line is launched
2003 The Ranch-Up! ® line is launched as popularity of Ranch dressings grows
2004 Ranch-Up! ® Light is launched
2006 Wish-Bone ® Salad Spritzers ® Vinaigrette Dressings line of sprayable salad dressings are launched
2006 Light Vinaigrettes are introduced to the world
2007 4 new Salad Spritzers ® flavors are launched
2008 Wish-Bone ® Bountifuls ® is launched with 4 new flavors, and 2 new Salad Spritzers ® flavors are launched
2009 Wish-Bone ® Salad Dressing begins using the “Get More from Your Salad” tagline and communicating “Oils like those in Wish-Bone help better absorb vitamins A&E from salad vs. salad without dressing.”
2011 Wish-Bone ® Salad Dressing launches a more eco-friendly bottle that uses up to 20% less plastic than the previous bottle.
2011 High fructose corn syrup is removed from the core line of Wish-Bone ® dressings.
2012 Three bold-tasting Ranches are launched, including Wish-Bone ® Buffalo Ranch made with Frank’s ® RedHot ® sauce. (Frank’s ® RedHot ® is a registered trademark of Reckitt Benckiser)
Pinnacle Foods Inc purchases Wish-Bone® from Unilever Foods.