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Today, Salad Lovers can enjoy dozens of delicious Wish-Bone® dressings with the salads they love to create. But the Wish-Bone® Story started almost 60 years ago thanks to a single recipe for Italian dressing and an ingenious American soldier.
In 1945, just after World War II, Phillip Sollomi, an ex-G.I., opened a family-style chicken restaurant in Kansas City, Missouri and decided to name his place, "The Wish-Bone".
Dressed for success.
Phil's restaurant was an immediate success, but in 1948, he decided the place was missing a certain... kick. He decided to ask his mother for the spicy salad dressing recipe she brought from her native Sicily. He thought his customers might like it. Boy, did they!
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Customers at "The Wish-Bone" Restaurant went wild for the dressing and demanded bottles to take home. Phil eventually had to begin mixing the dressing in a fifty-gallon drum while his mother happily applied labels declaring: "The Kansas City Wish-Bone Famous Italian-Style Dressing".
Wish-Bone® makes a name
The fame of Wish-Bone® spread throughout the heartland. In 1957, Phil decided to sell the business to Lipton. We still care about what Phil and his mom did: the best ingredients, the original recipe, and the best food. And to this day, we still make our "famous" dressings in Kansas City, Missouri.
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| 1950 - |
the Wish-Bone® Restaurant opens in Kansas City with Italian Dressing as one of their specialties |
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| 1958 - |
TJ Lipton purchases Wish-Bone® from Phil Sollomi |
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| 60's - |
Wish-Bone® expands geographically |
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| 1970 - |
Wish-Bone® becomes the #1 brand of Italian dressing–a position it has maintained ever since |
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| 80's - |
Wish-Bone® Lite line introduced |
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| 1995 - |
Wish-Bone® begins using the "World's Most Colorful Taste" tagline |
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| 1998 - |
The "Marinating 1-2-3" television campaign is launched |
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| 1999 - |
The Vinaigrettes line is launched nationally |
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| 2000 - |
The Just 2 Good!® line of products is launched |
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| 2002 - |
Dressing & Marinade line is launched |
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| 2003 - |
The Ranch-Up!® Line is launched as popularity of Ranch dressings grows |
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| 2004 - |
Ranch Up!® Light is launched |
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| 2006 - |
Wish-Bone® Salad Spritzers® Vinaigrette Dressings line of sprayable salad dressings are launched |
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| 2006 - |
Light Vinaigrettes are introduced to the world |
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